Do you own a small business and would like to have better client engagement?
The key is in client recognition, and a great way to achieve that is a thank you card! In this article, we will show you 7 thank you card ideas to create eye-catching business thank you cards to leave a lasting impression on your customers.
Thank You Cards a Good Resource for Your Business
Thank you cards are a great way to engage with your clients through the senses and will help you grow and boost your brand retention. It is also a creative way to make your client feel seen and appreciated, and will most likely turn a temporary client into a permanent one. This being said, you should keep in mind that over-sending thank you cards could be counterproductive.
When should You Send Thank You Cards?
There are many opportunities to send thank you cards to your clients and it is completely up to you when you choose to do so. You can send them upon subscription, to people who recommend your business, upon anniversaries of the day they signed up for your services, or after a purchase.
It might also be a good idea to send a thank you card to a client you haven’t heard of in a while to let them know you are thinking of them and appreciate their attention and time.
Whatever the reason, it is important to state why the thank you card is being received, as it is one of the most important components of a thank you card.
What Other Components should a Thank You Card have?
When creating a thank you card for your small business you should include a few elements to help you achieve a clear message. The first thing it should contain is your business logo and brand image. Keep in mind that the customer already knows you and it shouldn’t be the main focus of the card.
You must also mention the recipient. Personalization is key when creating a thank you card. Another great element you can add is the reason for the thank you card so that your customer knows exactly what they did to merit the attention.
An extra step you can take is giving them the incentive to keep engaging with your company, whether it’s an invitation to check out your new products, a small discount on their next purchase or an invitation to try premium packages, giving your client incentive can go a long way.
There are a lot of things that go into a successful business thank you card, and the more creative and complete your thank you card is, the more your customers are likely to stick with you. Keep in mind that a well-done business thank you card is a portable advertisement and a direct call to action.
So here are 7 ideas to help you create a successful business thank you card.
1. Have the card speak for you
Break out of the box and create the feeling of a real dialogue. A great way to achieve this is to include a small joke, a quote, or a wish of wellbeing for your client that will create a sense of interactiveness and make your client feel like you wish to brighten their day.
Don’t be afraid to be different and whatever introduction you choose, remember to keep your client and company image in mind. If your segment is more youthful a joke might be the way to go, if your a wellness company a serene quote might be more appropriate. This will make your customer get a grasp of the time and energy being dedicated to them.
2. Use QR codes
A QR code has become the norm in most business cards. They usually contain direct links to social media or websites where they can subscribe to your service, or purchase your products. But imagine creating an animated thank you card.
With all the technological advancements and the slow transition to virtual media, a static image simply doesn’t cut it. Movement and interactivity are all the rage, so consider taking your thank you card to the next level by bringing it to life.
3. Form follows function
The visual aspect of your card must agree with what you want to achieve. Take into consideration the main focus of the business thank you card which is client recognition. The card should be about them, so think about who will receive the card to make decisions on design. Remember, the more personalized the better.
4. Include a handwritten element
We recommend you design your card with a designated space so you can handwrite something on it. This will make your customer feel like you took the time to think about them. This can be something they helped you achieve, a milestone the customer reached, the reason why the business card is being sent, or the signature of the sender. This small investment, which takes minutes at best, will make you stand out from the crowd.
5. Take trends into account
We all know that trends in social media and design come and go. Staying current with these trends can be the difference between success and failure. Trends this year are leaning towards the return to primary colors, integration of basic shapes like circles, squares, and triangles, strict grids, minimalistic undertones, and bold contrasting colors. You should also take into account that following the trends should coincide with your brand image, choose the trends that go with you.
6. Quality over quantity
Make sure that your business thank you cards speak about your quality. It doesn’t take a professional designer to create a beautiful high-quality design. Placei.net has different types of templates you can use to design your own business thank you cards. Don’t worry about figuring out the right dimension for the cards, each template has preset download sizes, so you’ll be able to download it at a ready-to-use size.
You can even see mockups of what the finished product will look like. After designing the card, take into account the paper that the cards will be printed on, make sure it goes with the grade of quality you wish to accomplish.
7. Design a coordinating envelope
Much as we see with package presentations these days, you must create an ideal “unboxing” experience with your thank you card. The envelope should be designed according to the card that is inside and there should be a clear match between the two. This will only make the experience richer and give your brand the sense of attention to detail that we all wish to accomplish when creating a small business.
Whether it is thanking a client for a purchase, or a referral to your business, a thank you card is a great way to help boost and grow your client list and cement loyalty. Check out the infinite options design tools have to offer to help you achieve your goals and interact with your customers with eye-catching and creative designs.
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